British newspaper Daily Mail reported on the production of argan oil by women's cooperatives in the Souss valley in southwestern Morocco. Published on August 5, the report describes this oil as a "super hero of beauty" that has seduced the world's greatest stars thanks to its innumerable virtues.

Celebrities such as Kim Kardashian, Madonna, Eva Mendez, Gisele Bundchen, Katy Perry and Selena Gomez discovered the beautifying properties of this oil, known as "liquid gold", which has since become an essential part Of their beauty care.

To carry out this report, the journalist of the Daily Mail went to meet a group of Amazigh women in the region of Souss, the only place in the world where argan trees grow.

Co-operative since 2007, these women, although illiterate for the most part, produce a 100% organic argan oil that is exported to the four corners of the world. Their cooperative called "Tighanimine" is supported by the famous British beauty brand Neal's Yard Remedies, specializing in natural skin care and organic skin care.

With some 60 women, it is the first cooperative of argan oil to obtain the label "fair trade", underlines the Daily Mail.

This activity enabled the women of this region to improve their living conditions, but also those of their families. "Formerly entirely dependent on their husbands, these women now contribute to the burden of their homes and can even finance the education of their children," the paper said. This success encouraged other women to set up their own cooperatives, hoping to give their families a better life.